<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Carson Mulholland </title>
	<link>https://carsonmulholland.com</link>
	<description>Carson Mulholland </description>
	<pubDate>Fri, 30 May 2025 05:41:18 +0000</pubDate>
	<generator>https://carsonmulholland.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://carsonmulholland.com/Index</link>

		<pubDate>Thu, 03 Oct 2024 22:28:30 +0000</pubDate>

		<dc:creator>Carson Mulholland </dc:creator>

		<guid isPermaLink="true">https://carsonmulholland.com/Index</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>Ai-ONE &#38; Family</title>
				
		<link>https://carsonmulholland.com/Ai-ONE-Family</link>

		<pubDate>Wed, 09 Apr 2025 17:38:43 +0000</pubDate>

		<dc:creator>Carson Mulholland </dc:creator>

		<guid isPermaLink="true">https://carsonmulholland.com/Ai-ONE-Family</guid>

		<description>
	Ai-One &#38;amp; Family

Product Design
	Programs
Abobe PhotoshopAdobe Illustrator
NX
	Design Scope&#38;nbsp;Logo Design &#38;amp; Graphic Placement
Shaft Graphic Design
Grip Design
	


	
&#60;img width="904" height="903" width_o="904" height_o="903" data-src="https://freight.cargo.site/t/original/i/0ad50ac60f64afc3406c86c933f79c6acd8713db5eaf255ddc94f6bf7a7fe730/Capture7.PNG" data-mid="233843872" border="0" data-scale="69" alt="Sole Graphic Design &#38;amp; Placement" data-caption="Sole Graphic Design &#38;amp; Placement" src="https://freight.cargo.site/w/904/i/0ad50ac60f64afc3406c86c933f79c6acd8713db5eaf255ddc94f6bf7a7fe730/Capture7.PNG" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/04783cb7861be38ffac668f752987cad8e46241997eb60620a48a974a5743042/putters-2024-ai-one-broomstick-cs-hc___9.jpg" data-mid="233813804" border="0" data-scale="71" alt="Broomstick Grip Variation" data-caption="Broomstick Grip Variation" src="https://freight.cargo.site/w/1000/i/04783cb7861be38ffac668f752987cad8e46241997eb60620a48a974a5743042/putters-2024-ai-one-broomstick-cs-hc___9.jpg" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/564909735718ed4944fbd37b733020a04594ce616aa618b0ea5b9230dafe579e/putters-2024-ai-one-milled-three-t-slant___4.jpg" data-mid="233813807" border="0" data-scale="80" alt="Sole Graphic Placement" data-caption="Sole Graphic Placement" src="https://freight.cargo.site/w/1000/i/564909735718ed4944fbd37b733020a04594ce616aa618b0ea5b9230dafe579e/putters-2024-ai-one-milled-three-t-slant___4.jpg" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2505f11603a5439287a4117ba07cc8d200b835f5342ba89a8d47848b1cd9cf5e/putters-2024-ai-one-cruiser-jailbird-db-hc___8.jpg" data-mid="233813806" border="0" alt="Cruiser Grip Variation" data-caption="Cruiser Grip Variation" src="https://freight.cargo.site/w/1000/i/2505f11603a5439287a4117ba07cc8d200b835f5342ba89a8d47848b1cd9cf5e/putters-2024-ai-one-cruiser-jailbird-db-hc___8.jpg" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2f3e2b83fd8c12b31f314bded98baf74d76cb361e4ba832ab4fb8d0f379ba95f/putters-2025-ai-one-silver-double-wide-db___4.jpg" data-mid="233813813" border="0" alt="Sole/Face Graphic Placement" data-caption="Sole/Face Graphic Placement" src="https://freight.cargo.site/w/1000/i/2f3e2b83fd8c12b31f314bded98baf74d76cb361e4ba832ab4fb8d0f379ba95f/putters-2025-ai-one-silver-double-wide-db___4.jpg" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/00a9dfd5421f7ae1f7ec4f940d6149e32a359944e8a92e6008a258ed1e6007fc/putters-2024-ai-one-cruiser-double-wide-ch-hc___7.jpg" data-mid="233813805" border="0" alt="Logo: CM // Headcover: Callaway Softgoods" data-caption="Logo: CM // Headcover: Callaway Softgoods" src="https://freight.cargo.site/w/1000/i/00a9dfd5421f7ae1f7ec4f940d6149e32a359944e8a92e6008a258ed1e6007fc/putters-2024-ai-one-cruiser-double-wide-ch-hc___7.jpg" /&#62;


	








Ai-One &#38;amp; Cruiser LogosCreate and refine luxury car inspired logos following brand alignment and adaptability across all components and finishes.&#38;nbsp;


Club GraphicsPosition graphics for various manufacturing methods with a focus on visibility, durability, and cosmetic consistency and restraints.


Stroke Lab Shaft Graphics&#38;nbsp;

Design shaft graphics that align with club aesthetics, upheld brand identity, and included clear specifications to support consumer decision-making.




Grip DesignDevelop grip artwork - color, texture, and branding - for all shapes that enhance visual appeal and user feel.
Cosmetic Specification &#38;amp; Tech Packs

Produce cosmetic specifications and production-ready tech packs/templates to ensure accurate execution of design intent in manufacturing.





	



	
&#60;img width="1301" height="393" width_o="1301" height_o="393" data-src="https://freight.cargo.site/t/original/i/5b0b63da9dcaafda54835cb3c311dbbd4653a51344c89f2d432e69a0b8d41796/Ai-ONE-CRUISER__logo.png" data-mid="233813882" border="0"  src="https://freight.cargo.site/w/1000/i/5b0b63da9dcaafda54835cb3c311dbbd4653a51344c89f2d432e69a0b8d41796/Ai-ONE-CRUISER__logo.png" /&#62;

&#60;img width="866" height="691" width_o="866" height_o="691" data-src="https://freight.cargo.site/t/original/i/173c4cb42bb49a24a3cb1a640ef1de4e83590e5cbc7b6e74e45ecdd461a71a67/Capture2.PNG" data-mid="233814304" border="0"  src="https://freight.cargo.site/w/866/i/173c4cb42bb49a24a3cb1a640ef1de4e83590e5cbc7b6e74e45ecdd461a71a67/Capture2.PNG" /&#62;

&#60;img width="727" height="344" width_o="727" height_o="344" data-src="https://freight.cargo.site/t/original/i/eee3c9ff448dc8b4825aac6600372b7528f950ae6a6c95018bf70e19184aea7d/Capture5.PNG" data-mid="233815025" border="0"  src="https://freight.cargo.site/w/727/i/eee3c9ff448dc8b4825aac6600372b7528f950ae6a6c95018bf70e19184aea7d/Capture5.PNG" /&#62;︎ Odyssey Putters




	
&#60;img width="581" height="449" width_o="581" height_o="449" data-src="https://freight.cargo.site/t/original/i/dcebf4e51577367e14b79578a2a97e56f59d5d056bd6f528c3280f2a7f59f52a/Capture4.PNG" data-mid="233815017" border="0" alt="Pad Print Face Insert" data-caption="Pad Print Face Insert" src="https://freight.cargo.site/w/581/i/dcebf4e51577367e14b79578a2a97e56f59d5d056bd6f528c3280f2a7f59f52a/Capture4.PNG" /&#62;
&#60;img width="1269" height="1782" width_o="1269" height_o="1782" data-src="https://freight.cargo.site/t/original/i/a4366f34bad376064b3e175fa0509eb42851bb26d1c334c6e384fcf20b8ded26/Capture.PNG" data-mid="233814176" border="0"  src="https://freight.cargo.site/w/1000/i/a4366f34bad376064b3e175fa0509eb42851bb26d1c334c6e384fcf20b8ded26/Capture.PNG" /&#62;

	
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e060c8f5fb39685764d338d51dd7fe865da9b286c41a1301174a120d8263af96/putters-2025-ai-one-milled-jailbird-mini-t-versa-90-db___5.jpg" data-mid="233813811" border="0"  src="https://freight.cargo.site/w/1000/i/e060c8f5fb39685764d338d51dd7fe865da9b286c41a1301174a120d8263af96/putters-2025-ai-one-milled-jailbird-mini-t-versa-90-db___5.jpg" /&#62;

&#60;img width="4423" height="1767" width_o="4423" height_o="1767" data-src="https://freight.cargo.site/t/original/i/1dc51d649319a53eea9039980a234591e00af8774171bae57d75b21a53ea7576/Minutemen__Square-2-Square__Shaft-Design_R2.png" data-mid="233814194" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1dc51d649319a53eea9039980a234591e00af8774171bae57d75b21a53ea7576/Minutemen__Square-2-Square__Shaft-Design_R2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>PixelWerks</title>
				
		<link>https://carsonmulholland.com/PixelWerks</link>

		<pubDate>Wed, 28 May 2025 15:43:09 +0000</pubDate>

		<dc:creator>Carson Mulholland </dc:creator>

		<guid isPermaLink="true">https://carsonmulholland.com/PixelWerks</guid>

		<description>
	PixelWerks
Logo Design &#38;amp; Brand Identity
	

ProgramsAdobe IllustratorAdobe Photoshop


	Design ScopeLogo Design
Brand Identity Development
Apparel &#38;amp; Merchandise Graphics



	

&#60;img width="1071" height="527" width_o="1071" height_o="527" data-src="https://freight.cargo.site/t/original/i/29abaae7e34fdfb48f9996a0eeeb76a4abad735bcbc71330d780a49ceed5be59/PW_web-logo.png" data-mid="233849574" border="0"  src="https://freight.cargo.site/w/1000/i/29abaae7e34fdfb48f9996a0eeeb76a4abad735bcbc71330d780a49ceed5be59/PW_web-logo.png" /&#62;

	Brand MissionDeliver user-focused tech solutions that improve lives, starting with a revolutionary wheelchair redefining mobility and independence.


Target AudienceForward-thinking business seeking impactful, scalable solutions in tech, sustainability, and mobility for all.



Design Approach

Develop a bold, accessible visual identity for PixelWerks, a tech company focused on redefining mobility. The design system follows WCAG color standards to ensure accessibility and is grounded in human-centered design, prioritizing clarity, usability, and user impact across all brand touchpoints, from logo and products to digital interfaces and packaging.



	

	
&#60;img width="3540" height="2666" width_o="3540" height_o="2666" data-src="https://freight.cargo.site/t/original/i/bee03f4cc282bb314144007c103da9c7494355108f94c3f200d16010bd8c64c1/Pixel-Werks-Logo_03-01.png" data-mid="233846601" border="0"  src="https://freight.cargo.site/w/1000/i/bee03f4cc282bb314144007c103da9c7494355108f94c3f200d16010bd8c64c1/Pixel-Werks-Logo_03-01.png" /&#62;

	
&#60;img width="3540" height="2666" width_o="3540" height_o="2666" data-src="https://freight.cargo.site/t/original/i/bb24c03fea5cc0b9ff67c6e543db21cdebe5069fae2df076641a6769b9a8f39d/Pixel-Werks-Logo_03-02.png" data-mid="233846602" border="0"  src="https://freight.cargo.site/w/1000/i/bb24c03fea5cc0b9ff67c6e543db21cdebe5069fae2df076641a6769b9a8f39d/Pixel-Werks-Logo_03-02.png" /&#62;




	Logo Development

	

Sketching &#38;amp; Icon Variations


&#60;img width="1643" height="1125" width_o="1643" height_o="1125" data-src="https://freight.cargo.site/t/original/i/6c33a30b7f33c41cf5ee3598c99d528234209a89a1cb3fe33490da355803bcc0/Ketches.jpg" data-mid="233859481" border="0"  src="https://freight.cargo.site/w/1000/i/6c33a30b7f33c41cf5ee3598c99d528234209a89a1cb3fe33490da355803bcc0/Ketches.jpg" /&#62;
&#60;img width="2108" height="1564" width_o="2108" height_o="1564" data-src="https://freight.cargo.site/t/original/i/e1324e655f75702ec6efc56250bf1c42eb2d6aa23f3f9a8ca1c6f8068a3cbcc7/Icons.PNG" data-mid="233854277" border="0"  src="https://freight.cargo.site/w/1000/i/e1324e655f75702ec6efc56250bf1c42eb2d6aa23f3f9a8ca1c6f8068a3cbcc7/Icons.PNG" /&#62;


	

	

Wordmark Exploration &#38;amp; Downselection
&#60;img width="5975" height="2558" width_o="5975" height_o="2558" data-src="https://freight.cargo.site/t/original/i/f81ed75bc9bcc33e680b1e34d9305bad232813ac9386d5eb0b7e39737c89a215/Pixelwerks-Logo_02_review_portfolio.png" data-mid="233859572" border="0"  src="https://freight.cargo.site/w/1000/i/f81ed75bc9bcc33e680b1e34d9305bad232813ac9386d5eb0b7e39737c89a215/Pixelwerks-Logo_02_review_portfolio.png" /&#62;


	

Color Exploration &#38;amp; WGAC Guideline Conformity


&#60;img width="3540" height="2666" width_o="3540" height_o="2666" data-src="https://freight.cargo.site/t/original/i/a3b30c929ae5922cfa94f9d11b7bb7993570f5d418c07af381c388ed9148062b/Pixel-Werks-Logo_02_color-01.png" data-mid="233853332" border="0"  src="https://freight.cargo.site/w/1000/i/a3b30c929ae5922cfa94f9d11b7bb7993570f5d418c07af381c388ed9148062b/Pixel-Werks-Logo_02_color-01.png" /&#62;
&#60;img width="3540" height="2666" width_o="3540" height_o="2666" data-src="https://freight.cargo.site/t/original/i/1b284db3ae1d912945d801dfe7e6e75d428022b97ca1f6bf7d407eb04a8482fd/Pixel-Werks-Logo_02_color-02.png" data-mid="233846039" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/1b284db3ae1d912945d801dfe7e6e75d428022b97ca1f6bf7d407eb04a8482fd/Pixel-Werks-Logo_02_color-02.png" /&#62;
&#60;img width="3540" height="2666" width_o="3540" height_o="2666" data-src="https://freight.cargo.site/t/original/i/c988eada0e4e94ad300f7d47907afb93f5391f8b4d18c0dc6b95b4a5907fadd2/Pixel-Werks-Logo_02_color-04.png" data-mid="233846041" border="0"  src="https://freight.cargo.site/w/1000/i/c988eada0e4e94ad300f7d47907afb93f5391f8b4d18c0dc6b95b4a5907fadd2/Pixel-Werks-Logo_02_color-04.png" /&#62;
&#60;img width="3540" height="2666" width_o="3540" height_o="2666" data-src="https://freight.cargo.site/t/original/i/773ded885f727b9ea3c4475d50556d2662863970defe3792a5478deac8640414/Pixel-Werks-Logo_02_color-03.png" data-mid="233846040" border="0"  src="https://freight.cargo.site/w/1000/i/773ded885f727b9ea3c4475d50556d2662863970defe3792a5478deac8640414/Pixel-Werks-Logo_02_color-03.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Metalwoods &#38; Decals</title>
				
		<link>https://carsonmulholland.com/Metalwoods-Decals</link>

		<pubDate>Fri, 30 May 2025 05:41:18 +0000</pubDate>

		<dc:creator>Carson Mulholland </dc:creator>

		<guid isPermaLink="true">https://carsonmulholland.com/Metalwoods-Decals</guid>

		<description>
	Metalwoods &#38;amp; Decals
Product Design
	

Programs UsedAdobe IllustratorAdobe Photoshop
Teamcenter


	Design ScopeLogo Design
Laser Etch &#38;amp; Decal Graphics
Color Study
Tech Pack Development


	


Crown &#38;amp; Sole GraphicsDesign high-impact, balanced visual elements for the crown and sole that complement club geometry, reduce distraction, and enhance shelf appeal.


Branding &#38;amp; Logo PlacementStrategically place logos, model names, and technology marks for visibility and aesthetic harmony, considering swing orientation and address view.


Finish &#38;amp; Texture ExplorationRecommend and visualize surface finishes (matte, gloss, PVD, raw) and paint applications to support contrast, durability, and brand language.


Color &#38;amp; Material StrategyEstablish a cohesive color palette aligned with performance, innovation, and market segmentation, balancing premium feel with distinct identity.


Integration with Engineering ConstraintsWork closely with engineering to ensure cosmetic layers align with weight tolerances, material bonding, and mass production.

	
&#60;img width="926" height="931" width_o="926" height_o="931" data-src="https://freight.cargo.site/t/original/i/a510e3432e883bab6fbf58cd47e81913bd07ad8466bc79759dfb1145dd616c12/fh.PNG" data-mid="233928653" border="0"  src="https://freight.cargo.site/w/926/i/a510e3432e883bab6fbf58cd47e81913bd07ad8466bc79759dfb1145dd616c12/fh.PNG" /&#62;
&#60;img width="854" height="857" width_o="854" height_o="857" data-src="https://freight.cargo.site/t/original/i/8a2339238434d840ea11d899b16e27a1051f4ada37f42ef4380383047396f904/fhg.PNG" data-mid="233914805" border="0" data-scale="55" src="https://freight.cargo.site/w/854/i/8a2339238434d840ea11d899b16e27a1051f4ada37f42ef4380383047396f904/fhg.PNG" /&#62;
&#60;img width="918" height="913" width_o="918" height_o="913" data-src="https://freight.cargo.site/t/original/i/29d47640e32a3132e2b729a17b7c41a8958513a07d44bee920cfd41aeb2f8040/kyf.PNG" data-mid="233928796" border="0"  src="https://freight.cargo.site/w/918/i/29d47640e32a3132e2b729a17b7c41a8958513a07d44bee920cfd41aeb2f8040/kyf.PNG" /&#62;
&#60;img width="1857" height="1796" width_o="1857" height_o="1796" data-src="https://freight.cargo.site/t/original/i/9da92c59d43465be08ed8f45bb3d78a18c5795f3eb5056501509479ea5ba9b64/hjkl.PNG" data-mid="233928654" border="0"  src="https://freight.cargo.site/w/1000/i/9da92c59d43465be08ed8f45bb3d78a18c5795f3eb5056501509479ea5ba9b64/hjkl.PNG" /&#62;
&#60;img width="892" height="891" width_o="892" height_o="891" data-src="https://freight.cargo.site/t/original/i/3346bc659d6ba124ff78114632f5798dae6c400d8b264da1aa0e2195ae8d2613/98y.PNG" data-mid="233928794" border="0"  src="https://freight.cargo.site/w/892/i/3346bc659d6ba124ff78114632f5798dae6c400d8b264da1aa0e2195ae8d2613/98y.PNG" /&#62;
&#60;img width="872" height="858" width_o="872" height_o="858" data-src="https://freight.cargo.site/t/original/i/5c4aa76043b202c8af89f893ec03fc3b073a9fc9ae1c49ebd491078184725c1d/strm.PNG" data-mid="233914806" border="0"  src="https://freight.cargo.site/w/872/i/5c4aa76043b202c8af89f893ec03fc3b073a9fc9ae1c49ebd491078184725c1d/strm.PNG" /&#62;
&#60;img width="889" height="865" width_o="889" height_o="865" data-src="https://freight.cargo.site/t/original/i/f5f6c8463ec229167ba1e198855028c3664663afbfb55964e0ca573f00b1148b/iuy.PNG" data-mid="233928795" border="0"  src="https://freight.cargo.site/w/889/i/f5f6c8463ec229167ba1e198855028c3664663afbfb55964e0ca573f00b1148b/iuy.PNG" /&#62;
&#60;img width="828" height="850" width_o="828" height_o="850" data-src="https://freight.cargo.site/t/original/i/42c79e16169161e0423df17790582159b43b1323f6ae073d951f6baeb2da1a75/yi.PNG" data-mid="233914808" border="0"  src="https://freight.cargo.site/w/828/i/42c79e16169161e0423df17790582159b43b1323f6ae073d951f6baeb2da1a75/yi.PNG" /&#62;


	&#60;img width="1800" height="1656" width_o="1800" height_o="1656" data-src="https://freight.cargo.site/t/original/i/62fcebb1432ee854e3c73f4e49f1726094470d23d55ed0739f84e7cde1ec92ea/ely1.PNG" data-mid="233914015" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/62fcebb1432ee854e3c73f4e49f1726094470d23d55ed0739f84e7cde1ec92ea/ely1.PNG" /&#62;
	&#60;img width="1724" height="1728" width_o="1724" height_o="1728" data-src="https://freight.cargo.site/t/original/i/28b4a61394f0f271b13a10c911fe5454969c1b9fb3ae31e5d7e45c71a66a92c2/smoke.PNG" data-mid="233914017" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/28b4a61394f0f271b13a10c911fe5454969c1b9fb3ae31e5d7e45c71a66a92c2/smoke.PNG" /&#62;
	
&#60;img width="1864" height="1707" width_o="1864" height_o="1707" data-src="https://freight.cargo.site/t/original/i/b80aa673f03c116cb03554d8c3aaa16b5ea043ac6248631fd2f1a8c89dae10e0/metalwoods.PNG" data-mid="233914016" border="0"  src="https://freight.cargo.site/w/1000/i/b80aa673f03c116cb03554d8c3aaa16b5ea043ac6248631fd2f1a8c89dae10e0/metalwoods.PNG" /&#62;


	
&#60;img width="860" height="465" width_o="860" height_o="465" data-src="https://freight.cargo.site/t/original/i/2030a47cf6b96c7a3afbe6ce1e3c7d9da5ff976d64231fc3056212d97b172e47/3.PNG" data-mid="233914061" border="0"  src="https://freight.cargo.site/w/860/i/2030a47cf6b96c7a3afbe6ce1e3c7d9da5ff976d64231fc3056212d97b172e47/3.PNG" /&#62;
&#60;img width="635" height="868" width_o="635" height_o="868" data-src="https://freight.cargo.site/t/original/i/bc1edd9500a462c3eda3e325ecb2cc8acf9ac9c6595b6d68f5a8271b85a6029b/Capture2.PNG" data-mid="233914063" border="0"  src="https://freight.cargo.site/w/635/i/bc1edd9500a462c3eda3e325ecb2cc8acf9ac9c6595b6d68f5a8271b85a6029b/Capture2.PNG" /&#62;
&#60;img width="840" height="565" width_o="840" height_o="565" data-src="https://freight.cargo.site/t/original/i/22ff17c9ded401f8fe4b7ca48e77fe3ab320186c85eb847c037323ff4fd096ff/Capture1.PNG" data-mid="233914062" border="0"  src="https://freight.cargo.site/w/840/i/22ff17c9ded401f8fe4b7ca48e77fe3ab320186c85eb847c037323ff4fd096ff/Capture1.PNG" /&#62;
&#60;img width="1311" height="648" width_o="1311" height_o="648" data-src="https://freight.cargo.site/t/original/i/ecd1100ad30bfd13884eff9a9310dc2a15f570488fd16191b4a36d070e58211f/Capture4.PNG" data-mid="233914064" border="0"  src="https://freight.cargo.site/w/1000/i/ecd1100ad30bfd13884eff9a9310dc2a15f570488fd16191b4a36d070e58211f/Capture4.PNG" /&#62;

	
&#60;img width="532" height="204" width_o="532" height_o="204" data-src="https://freight.cargo.site/t/original/i/2fbcf1e2474becabe98b4e29c8ed1e04db8f1548f7d6d63212f3501e64013e03/Capture12.PNG" data-mid="233914109" border="0"  src="https://freight.cargo.site/w/532/i/2fbcf1e2474becabe98b4e29c8ed1e04db8f1548f7d6d63212f3501e64013e03/Capture12.PNG" /&#62;

&#60;img width="664" height="375" width_o="664" height_o="375" data-src="https://freight.cargo.site/t/original/i/f380c6a51e25e51c92a1575962d2f61e140181e877315025a6c3cab337166a1c/13.PNG" data-mid="233914108" border="0"  src="https://freight.cargo.site/w/664/i/f380c6a51e25e51c92a1575962d2f61e140181e877315025a6c3cab337166a1c/13.PNG" /&#62;
&#60;img width="744" height="629" width_o="744" height_o="629" data-src="https://freight.cargo.site/t/original/i/6c5a0c94478fdf25a3056091d6f7eb3eb565bedef24ccaed0bf6fdd9f681fa8b/Capture46.PNG" data-mid="233914110" border="0"  src="https://freight.cargo.site/w/744/i/6c5a0c94478fdf25a3056091d6f7eb3eb565bedef24ccaed0bf6fdd9f681fa8b/Capture46.PNG" /&#62;

	
&#60;img width="745" height="606" width_o="745" height_o="606" data-src="https://freight.cargo.site/t/original/i/b6a08c89a43be43510722761ed44714a241c6ca6223d3bccbd0914cc72796a3e/sg.PNG" data-mid="233914134" border="0"  src="https://freight.cargo.site/w/745/i/b6a08c89a43be43510722761ed44714a241c6ca6223d3bccbd0914cc72796a3e/sg.PNG" /&#62;
&#60;img width="707" height="330" width_o="707" height_o="330" data-src="https://freight.cargo.site/t/original/i/37a972781c81efdbcf4f9f959fe37a3d0a302b56e4fa4faf77d64d91864b0ea8/bfdb.PNG" data-mid="233914133" border="0"  src="https://freight.cargo.site/w/707/i/37a972781c81efdbcf4f9f959fe37a3d0a302b56e4fa4faf77d64d91864b0ea8/bfdb.PNG" /&#62;
&#60;img width="349" height="131" width_o="349" height_o="131" data-src="https://freight.cargo.site/t/original/i/7cac1f0cf2449f8c212d95a0b0357487f778c73b46262a807e4ab58db54da933/wt.PNG" data-mid="233914135" border="0"  src="https://freight.cargo.site/w/349/i/7cac1f0cf2449f8c212d95a0b0357487f778c73b46262a807e4ab58db54da933/wt.PNG" /&#62;


	
&#60;img width="1625" height="1742" width_o="1625" height_o="1742" data-src="https://freight.cargo.site/t/original/i/2612fd6597e2643c7398960268a81294f1e7d0ddd39520a286ad5f843660bb18/jkhv.PNG" data-mid="233914192" border="0"  src="https://freight.cargo.site/w/1000/i/2612fd6597e2643c7398960268a81294f1e7d0ddd39520a286ad5f843660bb18/jkhv.PNG" /&#62;

	Key Considerations



Visual hierarchy that communicates performance tech (face material, weighting systems)
Manufacturing feasibility for mass production and durability (decals, laser etching)
Alignment with brand heritage, tour visibility, and market trends
&#60;img width="1582" height="1167" width_o="1582" height_o="1167" data-src="https://freight.cargo.site/t/original/i/3e5d85c62637435482d477066015fc18be7527ed52b2fc4bca22ff3abe6cceee/fj.PNG" data-mid="233914226" border="0"  src="https://freight.cargo.site/w/1000/i/3e5d85c62637435482d477066015fc18be7527ed52b2fc4bca22ff3abe6cceee/fj.PNG" /&#62;
&#60;img width="1321" height="893" width_o="1321" height_o="893" data-src="https://freight.cargo.site/t/original/i/fc8aa8eb4e3047f733af8a7e58b36e0823779f142dc75ec6334cde5c77aa3120/jl.PNG" data-mid="233914227" border="0"  src="https://freight.cargo.site/w/1000/i/fc8aa8eb4e3047f733af8a7e58b36e0823779f142dc75ec6334cde5c77aa3120/jl.PNG" /&#62;
&#60;img width="628" height="654" width_o="628" height_o="654" data-src="https://freight.cargo.site/t/original/i/7ad34ec555fa025679bf02f3897b64d85c345f07669a1a188a9367986bdb5158/dh.PNG" data-mid="233914225" border="0"  src="https://freight.cargo.site/w/628/i/7ad34ec555fa025679bf02f3897b64d85c345f07669a1a188a9367986bdb5158/dh.PNG" /&#62;


	︎ Callaway Golf

	
</description>
		
	</item>
		
		
	<item>
		<title>Natural Fill</title>
				
		<link>https://carsonmulholland.com/Natural-Fill</link>

		<pubDate>Thu, 29 May 2025 20:09:15 +0000</pubDate>

		<dc:creator>Carson Mulholland </dc:creator>

		<guid isPermaLink="true">https://carsonmulholland.com/Natural-Fill</guid>

		<description>
	Natural Fill
Logo Design &#38;amp; Brand Identity
	

ProgramsAdobe IllustratorAdobe Photoshop


	Design ScopeLogo Design
Brand Identity Development
Apparel &#38;amp; Merchandise Graphics



	&#60;img width="2577" height="712" width_o="2577" height_o="712" data-src="https://freight.cargo.site/t/original/i/b2e4e6784dfe25cc83d3a01cc6e05743a209a51b6c9eff4cbe382847cef9cdaf/color-palette-01.PNG" data-mid="233903893" border="0" data-scale="94" alt="Wordmark" data-caption="Wordmark" src="https://freight.cargo.site/w/1000/i/b2e4e6784dfe25cc83d3a01cc6e05743a209a51b6c9eff4cbe382847cef9cdaf/color-palette-01.PNG" /&#62;

	Objective

Develop a visual identity and packaging system that reflects Natural Fill’s commitment to sustainability, performance, and clean design; Positioning it as a premium, eco-conscious alternative to synthetic turf infill.




Logo &#38;amp; Branding



Design a modern, nature-inspired logo



Build a cohesive visual system ​(colors, fonts, icons)



Emphasize natural, clean, and professional aesthetics




Packaging



Create kraft-style bag design



Include clear window to show product



Highlight key info: product benefits, volume, materials, usage



Ensure legibility, print readiness, and strong shelf presence


	
&#60;img width="857" height="1260" width_o="857" height_o="1260" data-src="https://freight.cargo.site/t/original/i/834bdb30c9fc06d543b30385c0857826576cfce1c0ad051adab680983db92305/Natural-Fill_Bag-Mock.png" data-mid="233913726" border="0"  src="https://freight.cargo.site/w/857/i/834bdb30c9fc06d543b30385c0857826576cfce1c0ad051adab680983db92305/Natural-Fill_Bag-Mock.png" /&#62;

	
&#60;img width="1138" height="853" width_o="1138" height_o="853" data-src="https://freight.cargo.site/t/original/i/56bead86b88b585335af4894c6bfb0bd0c526bf991d81244433d264312f7e839/color-palette-03.PNG" data-mid="233903895" border="0"  src="https://freight.cargo.site/w/1000/i/56bead86b88b585335af4894c6bfb0bd0c526bf991d81244433d264312f7e839/color-palette-03.PNG" /&#62;
&#60;img width="1268" height="951" width_o="1268" height_o="951" data-src="https://freight.cargo.site/t/original/i/ca651e0868ef3f52a064c8a40761088023b6f811b43a0d30fc278235fc5815bd/color-palette-02.PNG" data-mid="233903894" border="0"  src="https://freight.cargo.site/w/1000/i/ca651e0868ef3f52a064c8a40761088023b6f811b43a0d30fc278235fc5815bd/color-palette-02.PNG" /&#62;
&#60;img width="3048" height="714" width_o="3048" height_o="714" data-src="https://freight.cargo.site/t/original/i/9b9aa1671eebfe21d5ac29d2e887b597cb73812ccef3455be282d8e67469d6c0/Capture.PNG" data-mid="233913594" border="0"  src="https://freight.cargo.site/w/1000/i/9b9aa1671eebfe21d5ac29d2e887b597cb73812ccef3455be282d8e67469d6c0/Capture.PNG" /&#62;

&#60;img width="2677" height="443" width_o="2677" height_o="443" data-src="https://freight.cargo.site/t/original/i/6e27b64e48b8b59069e7439f952884a1ca4db5438da42f376e0d3b53ff8da843/color-palette.PNG" data-mid="233913595" border="0"  src="https://freight.cargo.site/w/1000/i/6e27b64e48b8b59069e7439f952884a1ca4db5438da42f376e0d3b53ff8da843/color-palette.PNG" /&#62;


	
	Logo, Color &#38;amp; Pattern Ideation



	
&#60;img width="3001" height="2251" width_o="3001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/bcb7c3d62b259315ac176e939a3b65a46f9d57923717d8066acc8c613d550a88/Natural-Fill_Logo_R1_ideation-02.png" data-mid="233913808" border="0"  src="https://freight.cargo.site/w/1000/i/bcb7c3d62b259315ac176e939a3b65a46f9d57923717d8066acc8c613d550a88/Natural-Fill_Logo_R1_ideation-02.png" /&#62;
&#60;img width="3001" height="2251" width_o="3001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/5202c94d3c2178418f071c3b7cf9174c0e600dded4618e2efed8beac68276254/Natural-Fill_Logo_R1_ideation-01.png" data-mid="233913807" border="0"  src="https://freight.cargo.site/w/1000/i/5202c94d3c2178418f071c3b7cf9174c0e600dded4618e2efed8beac68276254/Natural-Fill_Logo_R1_ideation-01.png" /&#62;
&#60;img width="3001" height="2251" width_o="3001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/a49a0b7024f9063ecd50d7781c6ab723d07e49022e0892a8ae8939457be2cb58/Natural-Fill_Logo_R1_ideation-03.png" data-mid="233913809" border="0"  src="https://freight.cargo.site/w/1000/i/a49a0b7024f9063ecd50d7781c6ab723d07e49022e0892a8ae8939457be2cb58/Natural-Fill_Logo_R1_ideation-03.png" /&#62;

	
&#60;img width="3001" height="2251" width_o="3001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/ba6ac54b47ae512c83daaa49c070e301701c1cabc4b4617ca0aa8160e6fea2d8/Natural-Fill_Logo_R1_ideation-05.png" data-mid="233913811" border="0"  src="https://freight.cargo.site/w/1000/i/ba6ac54b47ae512c83daaa49c070e301701c1cabc4b4617ca0aa8160e6fea2d8/Natural-Fill_Logo_R1_ideation-05.png" /&#62;
&#60;img width="3001" height="2251" width_o="3001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/25aa14e0a0643e55905730409dc60546657ef469a85f6f2ca95c6df71d004627/Natural-Fill_Logo_R1_ideation-04.png" data-mid="233913810" border="0"  src="https://freight.cargo.site/w/1000/i/25aa14e0a0643e55905730409dc60546657ef469a85f6f2ca95c6df71d004627/Natural-Fill_Logo_R1_ideation-04.png" /&#62;
&#60;img width="3001" height="2251" width_o="3001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/c8844bbd33163be8dfff2a95c7ac200980170b2aa51a4dc3d7f93daf9e0085b5/Natural-Fill_Logo_R1_ideation-06.png" data-mid="233913812" border="0"  src="https://freight.cargo.site/w/1000/i/c8844bbd33163be8dfff2a95c7ac200980170b2aa51a4dc3d7f93daf9e0085b5/Natural-Fill_Logo_R1_ideation-06.png" /&#62;

	
&#60;img width="3001" height="2251" width_o="3001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/2f52b0afbf7223ca8bfb9120b38bac0844c267add8c53e158cd751e58f135f9e/Natural-Fill_Logo_R1_ideation-08.png" data-mid="233913814" border="0"  src="https://freight.cargo.site/w/1000/i/2f52b0afbf7223ca8bfb9120b38bac0844c267add8c53e158cd751e58f135f9e/Natural-Fill_Logo_R1_ideation-08.png" /&#62;
&#60;img width="3001" height="2251" width_o="3001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/c8b32f4b0542a9d889868b2752f09ffb4e0728311328ec20afd014b355f4a949/Natural-Fill_Logo_R1_ideation-07.png" data-mid="233913813" border="0"  src="https://freight.cargo.site/w/1000/i/c8b32f4b0542a9d889868b2752f09ffb4e0728311328ec20afd014b355f4a949/Natural-Fill_Logo_R1_ideation-07.png" /&#62;
&#60;img width="3001" height="2251" width_o="3001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/2c4375f2ec0f7c7a98e71ebfe7aa1b20131783f6a929f71f1a8549ace18655aa/Natural-Fill_Logo_R1_ideation-09.png" data-mid="233913815" border="0"  src="https://freight.cargo.site/w/1000/i/2c4375f2ec0f7c7a98e71ebfe7aa1b20131783f6a929f71f1a8549ace18655aa/Natural-Fill_Logo_R1_ideation-09.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Microhinge &#38; DFX</title>
				
		<link>https://carsonmulholland.com/Microhinge-DFX</link>

		<pubDate>Thu, 03 Oct 2024 22:28:33 +0000</pubDate>

		<dc:creator>Carson Mulholland </dc:creator>

		<guid isPermaLink="true">https://carsonmulholland.com/Microhinge-DFX</guid>

		<description>
	Microhinge &#38;amp; DFX
Product Design
	Programs UsedAdobe IllustratorAdobe Photoshop

Teamcenter


	Design Scope
Costmetic Finishings &#38;amp; Renderings
Graphic Placement
Shaft Label Graphics
Grip Graphics

	

Finish Concepts
 Render multiple head shapes with various cosmetic finishes and graphics to aid in a familiar yet new bold, high constrast aesthetic.
Graphic Placement


Refresh Microhinge graphics to signal innovation without losing brand continuity. Bold, playful, sporty.&#38;nbsp;&#38;nbsp;
Shaft Graphics
Design dynamic shaft labels with clear specs and strong brand presence.
Grip Graphics
Apply playful, irregular branding to grip surfaces while emphasizing tactile comfort through design and supplier communication.




	
&#60;img width="2200" height="1000" width_o="2200" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b1bf7295f2dd20daef7771895d74527e4fbef8e456f8e8c32af1a42fd3658ad5/ONE_MH_red_noback.png" data-mid="233872222" border="0" alt="Cosmetic &#38;amp; Graphic Rendering" data-caption="Cosmetic &#38;amp; Graphic Rendering" src="https://freight.cargo.site/w/1000/i/b1bf7295f2dd20daef7771895d74527e4fbef8e456f8e8c32af1a42fd3658ad5/ONE_MH_red_noback.png" /&#62;


	&#60;img width="871" height="1617" width_o="871" height_o="1617" data-src="https://freight.cargo.site/t/original/i/b6a1e06e3b1f9f4046d94e2ed335f6526ebf03ba4c9e47ed68679a243fee75c7/Capture8.PNG" data-mid="233872777" border="0" data-scale="23" src="https://freight.cargo.site/w/871/i/b6a1e06e3b1f9f4046d94e2ed335f6526ebf03ba4c9e47ed68679a243fee75c7/Capture8.PNG" /&#62;&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/5f827b5eee65787b9224922f16ce92a6ae6ed41245bfbd5eeb230ca19a78a5a9/putters-2025-microhinge-double-wide-db___5-1.jpg" data-mid="233871985" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/5f827b5eee65787b9224922f16ce92a6ae6ed41245bfbd5eeb230ca19a78a5a9/putters-2025-microhinge-double-wide-db___5-1.jpg" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/47052febeb8f2b988a0f3822b016c84f55ac3c854abafa55243bb528b5f3132a/putters-2025-microhinge-seven-slant___4.jpg" data-mid="233871986" border="0"  src="https://freight.cargo.site/w/1000/i/47052febeb8f2b988a0f3822b016c84f55ac3c854abafa55243bb528b5f3132a/putters-2025-microhinge-seven-slant___4.jpg" /&#62;
&#60;img width="1985" height="1056" width_o="1985" height_o="1056" data-src="https://freight.cargo.site/t/original/i/d61760401363c226c613bd996fbb035f22e3045fa9a87a8c0947a9c2d0890965/Capture9.PNG" data-mid="233872838" border="0"  src="https://freight.cargo.site/w/1000/i/d61760401363c226c613bd996fbb035f22e3045fa9a87a8c0947a9c2d0890965/Capture9.PNG" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f74591fb126f14f0485154c07ab02a1408aa9e1b68f0d9b02535f1c9f859b315/micro-png.png" data-mid="233928318" border="0"  src="https://freight.cargo.site/w/1000/i/f74591fb126f14f0485154c07ab02a1408aa9e1b68f0d9b02535f1c9f859b315/micro-png.png" /&#62;




	DFX&#38;nbsp;Logo &#38;amp; Product Design


Accessible AestheticSimple, confidence-inspiring visuals with clear alignment aids.
 
Cost-Effective Materials Prioritize manufacturability and durability without compromising feel.

Visual AppealBold, clean graphics that resonate with new golfers and stand out at retail.






	
	
&#60;img width="665" height="216" width_o="665" height_o="216" data-src="https://freight.cargo.site/t/original/i/be0f6756b5d247adf4ffb0b064404a5f1e60712cac0f43f512b7f9df3916b84b/DFX-LOGO-3.25.24_soft-goods.png" data-mid="233873015" border="0"  src="https://freight.cargo.site/w/665/i/be0f6756b5d247adf4ffb0b064404a5f1e60712cac0f43f512b7f9df3916b84b/DFX-LOGO-3.25.24_soft-goods.png" /&#62;



	
&#60;img width="899" height="849" width_o="899" height_o="849" data-src="https://freight.cargo.site/t/original/i/8600d86884fcf76689de87d47184c9dfa45821bdaa32be78c0b780e02e3f0690/Capture151.PNG" data-mid="233872937" border="0"  src="https://freight.cargo.site/w/899/i/8600d86884fcf76689de87d47184c9dfa45821bdaa32be78c0b780e02e3f0690/Capture151.PNG" /&#62;
&#60;img width="1744" height="1546" width_o="1744" height_o="1546" data-src="https://freight.cargo.site/t/original/i/868f7bb2bd9b6db29be84443f76fb996e1ee3f112b688eac36d9277ce1c5e7d7/Capture10.PNG" data-mid="233872931" border="0"  src="https://freight.cargo.site/w/1000/i/868f7bb2bd9b6db29be84443f76fb996e1ee3f112b688eac36d9277ce1c5e7d7/Capture10.PNG" /&#62;
&#60;img width="916" height="917" width_o="916" height_o="917" data-src="https://freight.cargo.site/t/original/i/1e4b95dc7ece1f9deb5efe39a66a1f99b3ac6f9d37b76f3af4d72d56533de22f/Capture16.PNG" data-mid="233872936" border="0"  src="https://freight.cargo.site/w/916/i/1e4b95dc7ece1f9deb5efe39a66a1f99b3ac6f9d37b76f3af4d72d56533de22f/Capture16.PNG" /&#62;
&#60;img width="1514" height="1599" width_o="1514" height_o="1599" data-src="https://freight.cargo.site/t/original/i/d31edeb9e9508cbbea064013bbcaef3caa0cdae3a5160b4a3d9848ff54f63633/Capture12.PNG" data-mid="233872933" border="0" alt="DFX Logo: CM // Headcover Design: Callaway Softgoods" data-caption="DFX Logo: CM // Headcover Design: Callaway Softgoods" src="https://freight.cargo.site/w/1000/i/d31edeb9e9508cbbea064013bbcaef3caa0cdae3a5160b4a3d9848ff54f63633/Capture12.PNG" /&#62;

	&#60;img width="1659" height="1608" width_o="1659" height_o="1608" data-src="https://freight.cargo.site/t/original/i/f57597d720893a8e2c7507030a2d74cd833eeea9ea88d81dc3cd09048b5b2e2b/Capture11.PNG" data-mid="233872932" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/f57597d720893a8e2c7507030a2d74cd833eeea9ea88d81dc3cd09048b5b2e2b/Capture11.PNG" /&#62;
&#60;img width="1088" height="1017" width_o="1088" height_o="1017" data-src="https://freight.cargo.site/t/original/i/2297c233558470ddec93e15fcb30a497886bb897db3d4b164db8bbd4eb6e9228/Capture17.PNG" data-mid="233873101" border="0"  src="https://freight.cargo.site/w/1000/i/2297c233558470ddec93e15fcb30a497886bb897db3d4b164db8bbd4eb6e9228/Capture17.PNG" /&#62;


	︎ Odyssey Putters

	
</description>
		
	</item>
		
		
	<item>
		<title>Omnu</title>
				
		<link>https://carsonmulholland.com/Omnu-1</link>

		<pubDate>Wed, 28 May 2025 22:50:37 +0000</pubDate>

		<dc:creator>Carson Mulholland </dc:creator>

		<guid isPermaLink="true">https://carsonmulholland.com/Omnu-1</guid>

		<description>
	Omnu
Service Design
	Duration14 weeksMy Role Individual/self-driven project


	Programs UsedAdobe IllustratorAdobe InDesignAdobe Photoshop


	Problem
In the early 2000’s, a new business model emerged within the fashion industry called fast fashion. Fast fashion can also be referred to as disposable clothing or well known international brands such as Forever 21, H&#38;amp;M, Zara, etc. Not only can the thread life of some of these garments be millions of years (some infinite), but the environmental damage caused by production, manufacturing, and distribution is in no way temporary. 95% of this disposable clothing however, can be recycled, upcycled, and or put back into circulation rather than ending up in a landfill. There are ways to keep up with the trend cycles without succumbing to the global chains and the 10% of the world emissions they are responsible for. As the designer, I felt responsible to provide an accessible service for all community members to learn, create, and make a difference.


	
&#60;img width="2136" height="1424" width_o="2136" height_o="1424" data-src="https://freight.cargo.site/t/original/i/f35448572fa5057f1d89e804ee559efe8ad8633b81597946d7e72b3a035d5012/Screen-Shot-2021-12-03-at-12.53.33-PM.png" data-mid="233864104" border="0" alt="Photo: Rio Lecatompessy" data-caption="Photo: Rio Lecatompessy" src="https://freight.cargo.site/w/1000/i/f35448572fa5057f1d89e804ee559efe8ad8633b81597946d7e72b3a035d5012/Screen-Shot-2021-12-03-at-12.53.33-PM.png" /&#62;
&#60;img width="3148" height="1764" width_o="3148" height_o="1764" data-src="https://freight.cargo.site/t/original/i/90b6df2261aa8a1b7d62b21ad6542038ac4aaa4f8cd9f26c1f553c33293a657a/Screen-Shot-2021-10-26-at-10.26.52-PM.png" data-mid="233864103" border="0" alt="Photo: Gemma Chuatran" data-caption="Photo: Gemma Chuatran" src="https://freight.cargo.site/w/1000/i/90b6df2261aa8a1b7d62b21ad6542038ac4aaa4f8cd9f26c1f553c33293a657a/Screen-Shot-2021-10-26-at-10.26.52-PM.png" /&#62;


	SolutionThe most revolutionary result of this project was the obvious degradation of fast fashion. Second hand clothing comes in many forms; thrift stores, resale applications, social media platforms, etc. The most important aspect of this progression is ensuring these resources local, accessible, and tangible. I designed this service to not only get the community involved, but to educate attendees and followers on the harmful environmental impacts of fast fashion, and how we can alleviate that as consumers through recreation. There is great opportunity provided by swapping garments or utilizing the upcycling station, giving new life or new home to clothing that may be viewed as useless in one’s closet in its current state. Omnu was created in efforts to inspire the community, connect locals, bring awareness, and generate mindful creativity.
	
&#60;img width="2694" height="2433" width_o="2694" height_o="2433" data-src="https://freight.cargo.site/t/original/i/4ac11cece674bf2302f535b4c983084f218990b191085d4bdb7293dd40ddcb14/SP-territory-map-01.png" data-mid="233864114" border="0" alt="Territory Map" data-caption="Territory Map" src="https://freight.cargo.site/w/1000/i/4ac11cece674bf2302f535b4c983084f218990b191085d4bdb7293dd40ddcb14/SP-territory-map-01.png" /&#62;


	
&#60;img width="3601" height="2674" width_o="3601" height_o="2674" data-src="https://freight.cargo.site/t/original/i/f1549c3e12647eb133f223b3e2d30e3a864e994996a1aaf7a99fc4124521f616/service_mapping-05.png" data-mid="233864107" border="0" alt="User Journey Map" data-caption="User Journey Map" src="https://freight.cargo.site/w/1000/i/f1549c3e12647eb133f223b3e2d30e3a864e994996a1aaf7a99fc4124521f616/service_mapping-05.png" /&#62;
&#60;img width="3265" height="2165" width_o="3265" height_o="2165" data-src="https://freight.cargo.site/t/original/i/cf0017914e7de5126845b75a3517838459d6a5ed595f0e761c4a677f3348d94c/service_mapping-02.png" data-mid="233864106" border="0" alt="User Persona (Photo: Ben Parker)" data-caption="User Persona (Photo: Ben Parker)" src="https://freight.cargo.site/w/1000/i/cf0017914e7de5126845b75a3517838459d6a5ed595f0e761c4a677f3348d94c/service_mapping-02.png" /&#62;

&#60;img width="4117" height="2447" width_o="4117" height_o="2447" data-src="https://freight.cargo.site/t/original/i/adfeb89ab561789a6c00ab1e46b4a24a319105d1d814425594ebc5380d2e9eee/service_mapping-06.png" data-mid="233864108" border="0" alt="Service Blueprint" data-caption="Service Blueprint" src="https://freight.cargo.site/w/1000/i/adfeb89ab561789a6c00ab1e46b4a24a319105d1d814425594ebc5380d2e9eee/service_mapping-06.png" /&#62;

	
ResearchThis project began by dividing my research categories into four parts: industry, community, environment, and service.&#38;nbsp;

Secondary 
I first conducted secondary research regarding the current operations of the fashion industry. I investigated which garments and materials are most harmful, how clothes are made, the relationship between production and consumer, etc. This is what set the stage for the rest of my research and helped me understand the severity of the issue at hand. I then explored already existing alternatives to “buying new”, and the most popular and effective ways to combat these issues on the consumer end.&#38;nbsp;

Primary 
The primary research phase consisted of interviews asking students about their shopping and disposal habits. This led to inquiry on how to host a successful clothing swap (especially during a pandemic) keeping sanitization, fairness, and little to no waste in mind.
Service MappingFrom there, I curated upcycle inspiration no-waste event boards, and a list of tools necessary to bring the service to fruition. This was made possible through the use of service design methods such as territory mapping, persona profiles, user journey experiences, and service blueprints. With all of these elements in mind, I designed posters, signage, and social media profiles to visually communicate what this service stands for. 
Identity Omnu was chosen as the service name with the prefix “omni” standing for “everyone or everything” and “nu” representing newness and revival. Omnu’s visual language consisted of elements of nature juxtaposed with the tools necessary to complete an upcycling project.
 

	

	
&#60;img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/29b29bc8653124df90710f7647869a214918b7dc47811d3210dfe92638d2a9e7/OMNU-posterscissors.jpg" data-mid="233864111" border="0" alt="Promotional Posters" data-caption="Promotional Posters" src="https://freight.cargo.site/w/1000/i/29b29bc8653124df90710f7647869a214918b7dc47811d3210dfe92638d2a9e7/OMNU-posterscissors.jpg" /&#62;
&#60;img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/d3449c1d876eaf81bdb63c2ccd2354b4e9da7ee88df9ad774f370a9c62ef7163/OMNU-poster-thread.jpg" data-mid="233864110" border="0"  src="https://freight.cargo.site/w/1000/i/d3449c1d876eaf81bdb63c2ccd2354b4e9da7ee88df9ad774f370a9c62ef7163/OMNU-poster-thread.jpg" /&#62;
&#60;img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/986a7faaf0a107dc0c7ea58429f4c584732e4f409d0826f46c816516670a036e/OMNU-postertape.jpg" data-mid="233864112" border="0"  src="https://freight.cargo.site/w/1000/i/986a7faaf0a107dc0c7ea58429f4c584732e4f409d0826f46c816516670a036e/OMNU-postertape.jpg" /&#62;


	LearningsIndustryThe research portion of this project was incredibly valuable to the content in which I produced, but also to the way I live my life day to day. My discoveries regarding the fashion industry and the way it functions globally as one of the largest without Much concern for the planet, change my perspective as a consumer entirely. Understanding what fuels the current linear system has left everyone with a huge job to do, that doesn't have to feel like one.

Self Driven ProjectThis is the first self-driven project that I have ever conducted. As intimidating as it sounded, and as some portions were, I learned so much about self scheduling, effective research, communicative deliverables, and presenting myself and my findings. The creative freedom in tandem with newly learned research skills helped me understand who I am as a designer and how I can clearly communicate what matters to me.


	
	

Design Thinking
Putting yourself into the perspective of the user is a difficult task to perform without the proper use of design thinking methods and mapping. I learned that in Service design especially, the varying perspectives and details can (and must) be captured through territory and use mapping. Through these methods I was able to ensure the success of the event before it happened in real time.

Design Skills
As a student and junior designer, I'm constantly absorbing new information and skills. This project in particular led me to find newtechniques regarding poster design, process book presentation, and effective social media branding. I experimented with textures, blending modes, duo tones, and mock ups. I also refined my publication design skills through designing this magazine format process book.

	︎ View Process Book
︎ View FlipSnack Version

	
</description>
		
	</item>
		
		
	<item>
		<title>Ipsy</title>
				
		<link>https://carsonmulholland.com/Ipsy</link>

		<pubDate>Thu, 03 Oct 2024 22:28:31 +0000</pubDate>

		<dc:creator>Carson Mulholland </dc:creator>

		<guid isPermaLink="true">https://carsonmulholland.com/Ipsy</guid>

		<description>
	Ipsy

Sustainable Redesign
	Programs
Abobe PhotoshopAdobe Illustrator
	ProblemEvaluate the sustainability efforts of the company Ipsy. Design a proposed solution based on the critique of current company practices such as materials used, production methods, distribution, marketing, etc. to enhance sustainability.
	


	
&#60;img width="2087" height="1576" width_o="2087" height_o="1576" data-src="https://freight.cargo.site/t/original/i/2fbd81340812e1629f4e633e2351ae326c4aa626301df3c30d6f14f6a8add493/IPSY-Redesign-copy-05.png" data-mid="219175679" border="0" alt="Photo: Mrsplouff" data-caption="Photo: Mrsplouff" src="https://freight.cargo.site/w/1000/i/2fbd81340812e1629f4e633e2351ae326c4aa626301df3c30d6f14f6a8add493/IPSY-Redesign-copy-05.png" /&#62;
&#60;img width="2088" height="1340" width_o="2088" height_o="1340" data-src="https://freight.cargo.site/t/original/i/40171b4fba8b106efbc2e22b9b91ec262bdd91bf05e598a2c52f860394604a40/IPSY-Redesign-copy-06.png" data-mid="219175681" border="0" alt="Photo: Hashtagchristina" data-caption="Photo: Hashtagchristina" src="https://freight.cargo.site/w/1000/i/40171b4fba8b106efbc2e22b9b91ec262bdd91bf05e598a2c52f860394604a40/IPSY-Redesign-copy-06.png" /&#62;
&#60;img width="2087" height="1555" width_o="2087" height_o="1555" data-src="https://freight.cargo.site/t/original/i/8c8d03f6d9f00d172acc14db1773217f28a2846fa3993aefa27f4edc3dc9a2d2/IPSY-Redesign-copy-04.png" data-mid="219175680" border="0" alt="Photo: Ringhistory" data-caption="Photo: Ringhistory" src="https://freight.cargo.site/w/1000/i/8c8d03f6d9f00d172acc14db1773217f28a2846fa3993aefa27f4edc3dc9a2d2/IPSY-Redesign-copy-04.png" /&#62;


	
SolutionIpsy is a monthly subscription based beauty brand best known for its monthly “Glam Bag.” Each Glam Bag is equipped with 5 to 10 single use plastic products individually wrapped to fit inside a mass manufactured makeup bag. In addition to the unnecessary plastic packaging, Ipsy’s monthly subscription requirement results in overaccumulation and product duplicates. Ipsy does not currently have a sustainability commitment or pledge. The first step in my redesign was to put a halt to individually wrapped products, toxic and animal cruelty brands, and exces packaging and print. I then introduced the “Glam Scarf”, a sustainable and versatile alternative to the monthly “Glam Bag” that would be made from recycled materials such as deadstock fabric or natural dyes and fibers. The scarf is first presented as the wrapping to the sample products inside, however after opening, it becomes a versatile part of the customers life: a head band, bag tie, neck scarf, handkerchief, gift wrap, etc. The new brochure style card will feature ways in which you can style or use the fabric, and list sample product ingredients, production methods, and company missions.
	


	
&#60;img width="3473" height="2622" width_o="3473" height_o="2622" data-src="https://freight.cargo.site/t/original/i/8283c21ff135f90536cf79229e7fecb11e65a5469ad3190aa0afab841a3eda64/IPSY-Redesign-copy-07.png" data-mid="219175683" border="0" alt="Product Description Card" data-caption="Product Description Card" src="https://freight.cargo.site/w/1000/i/8283c21ff135f90536cf79229e7fecb11e65a5469ad3190aa0afab841a3eda64/IPSY-Redesign-copy-07.png" /&#62;
︎ View “Do Better” Letter

	
&#60;img width="1411" height="1603" width_o="1411" height_o="1603" data-src="https://freight.cargo.site/t/original/i/c63d1d582839afd22adca1a0cee5cb78867abe77d48aae58a344f71e5cb65b13/IPSY-Redesign-copy-08.png" data-mid="219175684" border="0" alt="Ipsy Glam Scarf: Packaging Proposal" data-caption="Ipsy Glam Scarf: Packaging Proposal" src="https://freight.cargo.site/w/1000/i/c63d1d582839afd22adca1a0cee5cb78867abe77d48aae58a344f71e5cb65b13/IPSY-Redesign-copy-08.png" /&#62;

	
&#60;img width="2087" height="2025" width_o="2087" height_o="2025" data-src="https://freight.cargo.site/t/original/i/fcb2c97b3f15edb7713864ceba8889e48b5e0651b175712cc364a8571d6c11b9/IPSY-Redesign-copy-010.png" data-mid="219175682" border="0" alt="Photo: B&#38;ecirc;te Savauge" data-caption="Photo: Bête Savauge" src="https://freight.cargo.site/w/1000/i/fcb2c97b3f15edb7713864ceba8889e48b5e0651b175712cc364a8571d6c11b9/IPSY-Redesign-copy-010.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>How the Other Half Lives</title>
				
		<link>https://carsonmulholland.com/How-the-Other-Half-Lives</link>

		<pubDate>Thu, 03 Oct 2024 22:28:34 +0000</pubDate>

		<dc:creator>Carson Mulholland </dc:creator>

		<guid isPermaLink="true">https://carsonmulholland.com/How-the-Other-Half-Lives</guid>

		<description>
	How the Other Half Lives
Publication &#38;amp; eBook Design
	Duration14 weeksMy Role Individual project
	ProgramsAdobe IllustratorAdobe InDesignAdobe Photoshop



	&#60;img width="2900" height="2126" width_o="2900" height_o="2126" data-src="https://freight.cargo.site/t/original/i/8f3fdaf43505ebb4c28bebba0721f16d4aeda083025dcab8e2cd6046d5b61f3b/Cover-Book-Mockup.png" data-mid="219175699" border="0"  src="https://freight.cargo.site/w/1000/i/8f3fdaf43505ebb4c28bebba0721f16d4aeda083025dcab8e2cd6046d5b61f3b/Cover-Book-Mockup.png" /&#62;
	ProblemDesign and produce a printed book that reconceptualizes an already existing publication within the public domain.
SolutionI chose to rework Jacob A. Riis's How the Other Half Lives. The original book was based on the belief that everyman’s life experience, in its most transparent and honest form, has value to the community. Through photojournalism and written documentation, Riis divulged the socio-economic inequalities of the 1800s. The raw depiction of poor living conditions, blatant mistreatment, and overall economic divide was put on display in efforts to cultivate public empathy regarding societal bisection. My re-creation was designed to bring light to today’s wealth inequality, particularly in relation to the “one percent” and corporate greed. I also aimed to acknowledge the avaricious motives behind some large corporations. Riis’s nineteenth century imagery accompanied by contemporary product illustrations from today's dominant organizations, serves as a timeline for the unresolved issue. The chapter opening barcodes represent the introduction of mass consumer culture, and the power of affluent societies.


	

	
&#60;img width="2987" height="2286" width_o="2987" height_o="2286" data-src="https://freight.cargo.site/t/original/i/072d3cd25ae20d75b0a3e8658412e898aa3812e65cddec4247e320949c62b755/Top-View-Book-Mockup.png" data-mid="219175702" border="0" alt="Preface Spread" data-caption="Preface Spread" src="https://freight.cargo.site/w/1000/i/072d3cd25ae20d75b0a3e8658412e898aa3812e65cddec4247e320949c62b755/Top-View-Book-Mockup.png" /&#62;

	
&#60;img width="3031" height="2283" width_o="3031" height_o="2283" data-src="https://freight.cargo.site/t/original/i/0745144ea41ceb105ba7e6120c664ed24f5ab0e519651be80c57c6d5ad4a19d0/chapter-opeing.png" data-mid="219175701" border="0" alt="Chapter 1 Spread" data-caption="Chapter 1 Spread" src="https://freight.cargo.site/w/1000/i/0745144ea41ceb105ba7e6120c664ed24f5ab0e519651be80c57c6d5ad4a19d0/chapter-opeing.png" /&#62;


	
&#60;img width="2396" height="1992" width_o="2396" height_o="1992" data-src="https://freight.cargo.site/t/original/i/5c6d47cb52d049659f9ed930d37e98c156b5b7bc4da82e29b1fe2f42fa7f3608/Screen-Shot-2021-12-08-at-11.17.57-PM.png" data-mid="219175705" border="0"  src="https://freight.cargo.site/w/1000/i/5c6d47cb52d049659f9ed930d37e98c156b5b7bc4da82e29b1fe2f42fa7f3608/Screen-Shot-2021-12-08-at-11.17.57-PM.png" /&#62;
&#60;img width="2622" height="2084" width_o="2622" height_o="2084" data-src="https://freight.cargo.site/t/original/i/300cf38e89fd92b8a44daf9aee0b8e371d9d69df0454ead926b424d1eabe2b42/Screen-Shot-2021-12-08-at-11.19.40-PM.png" data-mid="219175703" border="0"  src="https://freight.cargo.site/w/1000/i/300cf38e89fd92b8a44daf9aee0b8e371d9d69df0454ead926b424d1eabe2b42/Screen-Shot-2021-12-08-at-11.19.40-PM.png" /&#62;
&#60;img width="1444" height="2168" width_o="1444" height_o="2168" data-src="https://freight.cargo.site/t/original/i/b1607ccd64cd4b6b6bd3a295f89bb149fc679cd2f413561d25597cb991091baf/Screen-Shot-2021-12-10-at-3.49.34-PM.png" data-mid="219175709" border="0"  src="https://freight.cargo.site/w/1000/i/b1607ccd64cd4b6b6bd3a295f89bb149fc679cd2f413561d25597cb991091baf/Screen-Shot-2021-12-10-at-3.49.34-PM.png" /&#62;
&#60;img width="1702" height="2182" width_o="1702" height_o="2182" data-src="https://freight.cargo.site/t/original/i/967f1d43cf6f95d107dafc539bac1f0d5b7e8f6c78d6074ba3a90a3cf9f927eb/Screen-Shot-2021-12-10-at-3.50.53-PM.png" data-mid="219175708" border="0"  src="https://freight.cargo.site/w/1000/i/967f1d43cf6f95d107dafc539bac1f0d5b7e8f6c78d6074ba3a90a3cf9f927eb/Screen-Shot-2021-12-10-at-3.50.53-PM.png" /&#62;
&#60;img width="1438" height="2172" width_o="1438" height_o="2172" data-src="https://freight.cargo.site/t/original/i/496afcee4a091e0dd56fbf50be2b866e5fc8407a038fc74592c381a6e38f7b0b/Screen-Shot-2021-12-08-at-11.20.02-PM.png" data-mid="219175704" border="0" alt="Illustrations on original photography" data-caption="Illustrations on original photography" src="https://freight.cargo.site/w/1000/i/496afcee4a091e0dd56fbf50be2b866e5fc8407a038fc74592c381a6e38f7b0b/Screen-Shot-2021-12-08-at-11.20.02-PM.png" /&#62;
&#60;img width="1582" height="1980" width_o="1582" height_o="1980" data-src="https://freight.cargo.site/t/original/i/5542d961420f6d3ebdeb16aaa121bc052970b9a5c638bbcdacff42d92120b422/Screen-Shot-2021-12-10-at-3.50.08-PM.png" data-mid="219175707" border="0"  src="https://freight.cargo.site/w/1000/i/5542d961420f6d3ebdeb16aaa121bc052970b9a5c638bbcdacff42d92120b422/Screen-Shot-2021-12-10-at-3.50.08-PM.png" /&#62;



	

	eBook
	Programs
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
	Project Description
In this project, I have utilized the
eBook
capabilities to create an enhanced extension of
my printed publication. Through the use of interactive
components such as data
visualization, responsive design, and
in-book site redirection, this eBook
serves as a resource driven digital
companion to How The Other Half
Lives, and Jacob Riis’ mission.


	
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4cf18bc8e03cf499cf52ed53f39e09f215cf9c86c3e20fccb7df21bb89337aae/iPad-Cover-Mockup.png" data-mid="219175718" border="0" data-scale="71" alt="ePub Cover" data-caption="ePub Cover" src="https://freight.cargo.site/w/1000/i/4cf18bc8e03cf499cf52ed53f39e09f215cf9c86c3e20fccb7df21bb89337aae/iPad-Cover-Mockup.png" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2d8773e2b622935a1e19a3de7a72d24cc655c274217d9ef2651a69ba70140b66/preface-ipad-mockup.png" data-mid="219175719" border="0" alt="Preface" data-caption="Preface" src="https://freight.cargo.site/w/1000/i/2d8773e2b622935a1e19a3de7a72d24cc655c274217d9ef2651a69ba70140b66/preface-ipad-mockup.png" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/be257b1057b5af582ff0cfc17c3da2824a219b73fb2d9173e8459efecea02c70/contents-ipad-mockup.png" data-mid="219175717" border="0" alt="Table of Contents" data-caption="Table of Contents" src="https://freight.cargo.site/w/1000/i/be257b1057b5af582ff0cfc17c3da2824a219b73fb2d9173e8459efecea02c70/contents-ipad-mockup.png" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c4f0e85948173bb0e4eee731546c3320a3bb1ba55bc02677744c8c6bc5a1e259/ch.-1-ipad-mockup.png" data-mid="219175710" border="0" alt="Chapter 1 Opening" data-caption="Chapter 1 Opening" src="https://freight.cargo.site/w/1000/i/c4f0e85948173bb0e4eee731546c3320a3bb1ba55bc02677744c8c6bc5a1e259/ch.-1-ipad-mockup.png" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/434e662539da0488add66c0a06f7c216ef5c19b9d5d41b779bd48567853122a6/ch.-1.2-ipad-mockup.png" data-mid="219175711" border="0" alt="Chapter 1 Opening (open resource tab view)" data-caption="Chapter 1 Opening (open resource tab view)" src="https://freight.cargo.site/w/1000/i/434e662539da0488add66c0a06f7c216ef5c19b9d5d41b779bd48567853122a6/ch.-1.2-ipad-mockup.png" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a2ce1e9b0a02703735ae83e2d388b966be37f91fd5b60bc53f7b148e1336278d/ch.-2-ipad-mockup.png" data-mid="219175712" border="0" alt="Chapter 2 Opening" data-caption="Chapter 2 Opening" src="https://freight.cargo.site/w/1000/i/a2ce1e9b0a02703735ae83e2d388b966be37f91fd5b60bc53f7b148e1336278d/ch.-2-ipad-mockup.png" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/394aa7d31259439a80f3190cf9a25e0ab1ddb0ae71f3851503ba5fc089830b77/ch.-2.2-ipad-mockup.png" data-mid="219175713" border="0" alt="Chapter 2 Opening (open resource tab view)" data-caption="Chapter 2 Opening (open resource tab view)" src="https://freight.cargo.site/w/1000/i/394aa7d31259439a80f3190cf9a25e0ab1ddb0ae71f3851503ba5fc089830b77/ch.-2.2-ipad-mockup.png" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/711b5440d1d829a804fbb30db8c4fc4d15a16c51d776be3f229afdc08cf2a546/ch.-3-ipad-mockup.png" data-mid="219175714" border="0" alt="Chapter 3 Opening" data-caption="Chapter 3 Opening" src="https://freight.cargo.site/w/1000/i/711b5440d1d829a804fbb30db8c4fc4d15a16c51d776be3f229afdc08cf2a546/ch.-3-ipad-mockup.png" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/93d745316ce0c42b32bd7a5a6b06cdc6ccfa9c0b3f1daed6a675292c5ae49e44/ch.-3.2-ipad-mockup.png" data-mid="219175715" border="0" alt="Chapter 3 Opening (open resource tab view)" data-caption="Chapter 3 Opening (open resource tab view)" src="https://freight.cargo.site/w/1000/i/93d745316ce0c42b32bd7a5a6b06cdc6ccfa9c0b3f1daed6a675292c5ae49e44/ch.-3.2-ipad-mockup.png" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8caf52a31861beb7aab9ac2bfd3fc7abec266fb2f683a302bc6bd09fc3ae34d8/colophon-ipad-mockup.png" data-mid="219175716" border="0" alt="Colophon" data-caption="Colophon" src="https://freight.cargo.site/w/1000/i/8caf52a31861beb7aab9ac2bfd3fc7abec266fb2f683a302bc6bd09fc3ae34d8/colophon-ipad-mockup.png" /&#62;

︎ Download ePub︎ View Process Work</description>
		
	</item>
		
		
	<item>
		<title>Wildfire Mitigation</title>
				
		<link>https://carsonmulholland.com/Wildfire-Mitigation</link>

		<pubDate>Thu, 03 Oct 2024 22:28:37 +0000</pubDate>

		<dc:creator>Carson Mulholland </dc:creator>

		<guid isPermaLink="true">https://carsonmulholland.com/Wildfire-Mitigation</guid>

		<description>
	Wildfire Mitigation
Butte County Ecological Reserve
	Tools
Adobe CC Photoshop
Adobe CC Illustrator&#38;nbsp;
	My Role
Visually communicate the difference between a wildfire and a prescribed burn to&#38;nbsp;the general public through PSA-style content.

Team Members
Alexis Rougley, Jacob Collier, Ekiti Ross-Walcott
	



	Problem
Create a way to commuicate to the general public the connection between wildfires and climate change.
SolutionOur main objective was to inform the general public of the advantages of prescribed burns, and how to distinguish the differences between an intentional burn versus an uncontrolled wildfire. We communicated this in different formats such as iconography, vector graphics, infographics, and digital storytelling. My personal designs included a PSA style poster informing the public that not all fire/smoke is bad. It was important to raise awareness without glamorizing or extenuating fire/flames as a way of capturing the audience's attention. The poster was designed in a way that would allow for digital dissection, and versatility for all digital assets within the design to be used for educational content. The patch was intended for embroidery for all Ecological Reserve members, or to be used in a print or presentation setting. 

	
&#60;img width="1991" height="2327" width_o="1991" height_o="2327" data-src="https://freight.cargo.site/t/original/i/8637eb0d245af8c605547cf657d5e2e179c9bf899fc219f1c3d62c6790ad77d8/fire-badge-outlined-port2-01.png" data-mid="219175722" border="0" alt="Prescribed Burn Patch" data-caption="Prescribed Burn Patch" src="https://freight.cargo.site/w/1000/i/8637eb0d245af8c605547cf657d5e2e179c9bf899fc219f1c3d62c6790ad77d8/fire-badge-outlined-port2-01.png" /&#62;




	
&#60;img width="5401" height="7201" width_o="5401" height_o="7201" data-src="https://freight.cargo.site/t/original/i/7e3d5b4eb493878a043c522f7ae1270c1c4d39ae2ef068d3d06508cd6384bfff/FINAL-fire-poster-web.jpg" data-mid="219175720" border="0" alt="Prescribed Burn Poster" data-caption="Prescribed Burn Poster" src="https://freight.cargo.site/w/1000/i/7e3d5b4eb493878a043c522f7ae1270c1c4d39ae2ef068d3d06508cd6384bfff/FINAL-fire-poster-web.jpg" /&#62;

	
&#60;img width="1174" height="4766" width_o="1174" height_o="4766" data-src="https://freight.cargo.site/t/original/i/f1777f41610a28924ee8c6412bcce1e3258851f1601fc4ad0a15c6720098d7bc/Icons-01.png" data-mid="219175721" border="0" alt="Educational Content Iconography: Alexis Rougley" data-caption="Educational Content Iconography: Alexis Rougley" src="https://freight.cargo.site/w/1000/i/f1777f41610a28924ee8c6412bcce1e3258851f1601fc4ad0a15c6720098d7bc/Icons-01.png" /&#62;

	
</description>
		
	</item>
		
	</channel>
</rss>