Solution
Ipsy is a monthly subscription based beauty brand best known for its monthly “Glam Bag.” Each Glam Bag is equipped with 5 to 10 single use plastic products individually wrapped to fit inside a mass manufactured makeup bag. In addition to the unnecessary plastic packaging, Ipsy’s monthly subscription requirement results in overaccumulation and product duplicates. Ipsy does not currently have a sustainability commitment or pledge. The first step in my redesign was to put a halt to individually wrapped products, toxic and animal cruelty brands, and exces packaging and print. I then introduced the “Glam Scarf”, a sustainable and versatile alternative to the monthly “Glam Bag” that would be made from recycled materials such as deadstock fabric or natural dyes and fibers. The scarf is first presented as the wrapping to the sample products inside, however after opening, it becomes a versatile part of the customers life: a head band, bag tie, neck scarf, handkerchief, gift wrap, etc. The new brochure style card will feature ways in which you can style or use the fabric, and list sample product ingredients, production methods, and company missions.