Metalwoods & Decals
Product Design
Programs Used
Adobe Illustrator
Adobe Photoshop
Teamcenter
Adobe Illustrator
Adobe Photoshop
Teamcenter
Design Scope
Logo Design
Laser Etch & Decal Graphics
Color Study
Tech Pack Development
Logo Design
Laser Etch & Decal Graphics
Color Study
Tech Pack Development
Crown & Sole Graphics
Design high-impact, balanced visual elements for the crown and sole that complement club geometry, reduce distraction, and enhance shelf appeal.
Branding & Logo Placement
Strategically place logos, model names, and technology marks for visibility and aesthetic harmony, considering swing orientation and address view.
Finish & Texture Exploration
Recommend and visualize surface finishes (matte, gloss, PVD, raw) and paint applications to support contrast, durability, and brand language.
Color & Material Strategy
Establish a cohesive color palette aligned with performance, innovation, and market segmentation, balancing premium feel with distinct identity.
Integration with Engineering Constraints
Work closely with engineering to ensure cosmetic layers align with weight tolerances, material bonding, and mass production.
Key Considerations
- Visual hierarchy that communicates performance tech (face material, weighting systems)
- Manufacturing feasibility for mass production and durability (decals, laser etching)
- Alignment with brand heritage, tour visibility, and market trends